I help small businesses increase efficiency through improved user experiences.
Make My Website Great!Your website is a key part of your business system. When it’s clear and simple, it reduces friction and saves time for both you and your customers.
Services
Improve usability and brand clarity
UX Consulting
User-Friendly Experience
We’ll review any known issues with your website and conduct a thorough heuristic evaluation to identify opportunities for improving usability, increasing conversions, and strengthening customer retention.
Web Design
Modern, Responsive Websites
Your website should serve a clear purpose and drive results. I design responsive websites that prioritize simplicity, creating intuitive experiences that reduce friction, build trust, and strengthen your business.
Logos
Capture Your Brand Identity
Your logo is often the first impression of your brand. I design simple, memorable custom logos that reflect your business and attract the right customers.
Reduce the Noise. Increase Efficiency.
About
I’m Tracey, the strategist and designer at Tracey Joelle Digital Studio. For over a decade, I’ve created meaningful and engaging in-person and digital experiences, first as an educator and later as a digital product designer. I’ve had the privilege of creating impactful experiences for diverse audiences both overseas and domestically.
As a designer, I aim to empathize, leverage emerging technology, seek out new perspectives, challenge dysfunction, and continuously raise the bar. My design practice spans the full product lifecycle, from research and strategy through wireframes, prototypes, and delivery. I reduce friction and achieve measurable results through consistent communication and thoughtful collaboration.
My passion for improving experiences also extends into my personal life as a growth-minded wellness enthusiast. In my free time, you can find me taking on new challenges in the gym, exploring local farmer’s markets, or learning about holistic wellness approaches.
