I help small businesses increase efficiency through improved user experiences.
Make My Website Great!Your website is a key part of your business system. When it’s clear and simple, it reduces friction and saves time for both you and your customers.
Services
Improve usability and brand clarity
UX Consulting
User-Friendly Experience
We’ll review any known issues with your website and conduct a thorough heuristic evaluation to identify opportunities for improving usability, increasing conversions, and strengthening customer retention.
Web Design
Modern, Responsive Websites
Your website should serve a clear purpose and drive results. I design responsive websites that prioritize simplicity, creating intuitive experiences that reduce friction, build trust, and strengthen your business.
Logos
Capture Your Brand Identity
Your logo is often the first impression of your brand. I design simple, memorable custom logos that reflect your business and attract the right customers.
Reduce the Noise. Increase Efficiency.
About
Howdy! I’m Tracey, a digital designer, educator, and entrepreneur. For over a decade, I’ve lived out my passion for improving in-person and digital experiences, first as an educator and later as a digital product designer.
My career has included driving success for diverse groups both internationally and domestically; for example, raising the English speaking fluency of middle school students in South Korea and increasing task success rates for users of top-rated fund accounting software.
With anything I work on, I aim to develop a deep, analytical understanding of the problems and goals from various angles and continuously raise the bar. The goal is to increase clarity and achieve results through intentional approaches that apply systems thinking and design strategy.
My passion for improving experiences also extends into my personal life as a growth-minded wellness enthusiast! In my free time, you can find me taking on new challenges in the gym, exploring local farmer’s markets, or dabbling in holistic wellness practices.
